Freelancers don’t struggle with proposals
When I started building for freelancers, I thought I understood the problem.
Freelancers need better proposals.
It made sense.
Better proposals → more jobs.
But after talking to a few freelancers, something didn’t add up.
They weren’t spending most of their time writing.
They were spending it deciding.
- Which jobs are worth applying to?
- Which ones are a waste of time?
- Which clients are actually a good fit?
That’s where things break.
Not in execution.
In decision-making.
A bad proposal to the right job can still work.
But a perfect proposal to the wrong job?
Complete waste of time.
The real bottleneck isn’t writing.
It’s filtering.
Once I realized that, it completely changed how I think about building in this space.
Instead of focusing on helping people write better…
I started thinking about how to help them choose better.
Curious — how do you currently decide which jobs are worth applying to?